Term Definition
Ranking format

A response format where respondents express their preferences by ordering persons, brands, etc. from top to bottom, i.e., generating a rank order of a list of items or entities.

Example: Listed below are possible disadvantages related to smoking cigarettes. Please enter the number 1, 2, 3, or 4 alongside each possible disadvantage to indicate your rank ordering of these.1 stands for the greatest disadvantage, 4 for the least disadvantage.

_____ Harmful effects on other people’s health

_____ Stale smoke smell in clothes and furnishings

_____ Expense of buying cigarettes

_____ Harmful effects on smoker’s health

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Synonyms: Ranking